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the path to true beauty

the path to true beauty

in 1968, the beauty world recognized Mr. Shu Uemura for creating the first mode make-up, a revolutionary concept in make-up design as artistic expression. his fame rose dramatically after staging a series of large-scale make-up shows, attended by thousands of industry professionals and make-up devotees. to meet his stringent standards of beauty and skincare, Mr. Shu Uemura established JM Laboratories Inc. in 1971 and initiated the in-house production of skincare products.

in 1983, he opened the first Beauty Boutique in tokyo’s upscale omotesando district, followed by an award-winning boutique in Paris in 1986. over the years, he has consistently been at the cutting edge of the cosmetics business, using the latest technologies to incorporate natural extracts into his products, while constantly innovating in the fields of make-up research and skincare formulas, as well as package and retail design.