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the path to true beauty

the path to true beauty

after several years creating the onscreen faces of hollywood stars, Mr. Shu Uemura became a stateside sensation when he transformed shirley maclaine into a geisha for the 1964 movie my geisha. he was a particular favorite of frank sinatra; during the shoot of only the brave, sinatra presented him with an elaborate make-up box inscribed with the words shu shu baby for his birthday.

Mr. Shu Uemura returned permanently to japan in 1965 and established the shu uemura make-up institute, the first Hollywood style make-up studio in Japan. he also brought home a number of US cosmetic products unknown to japan, often distributing them to his students. to satisfy soaring demand, in 1967 Mr. Shu Uemura opened japan make-up inc. officially importing american make-up products to japan as a business including Unmask, the origin of the shu uemura cleansing oil.