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reverence for nature – with the highest value placed on natural gentle ingredients, many Shu Uemura products are formulated with depsea water, a mineral-rich deep seawater, and asian phyto-ingredients that are known for their beneficial properties in improving the metabolism of the skin.
dedication to science – in a constant quest for the most advanced technology to achieve beauty, Shu Uemura uses science and the intelligence of nature to formulate progressive products and techniques. Innovations in color expertise and skincare have secured Shu Uemura as a leader in the cosmetics industry.
beauty is art – with the spirit of a true artist, Shu Uemura constantly pursues the highest standards of beauty, both in make-up creations and presentation. mode make-up opened the artist’s palette to the world encouraging visual expression in make-up never before tried or seen. cosmetic products, make-up cases, packaging and brand visuals are canvases for Shu Uemura to embellish with internationally recognized artists in limited edition collaborative works of art.
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