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beauty innovator

beauty innovator

in 1983, a cosmetics retail revolution marked the opening of the shu uemura Beauty Boutique in omotesando, tokyo. the store was the first of its kind to offer wide ranges of professional makeup color in transparent packages. the clear casing was designed specifically for quick access to the right color for make-up artists and consumers alike. the shu uemura boutique was also the first cosmetics store to create an open tester environment, allowing customers to experiment with products before making a purchase.

a new era for the omotesando beauty boutique
the legendary shu uemura beauty boutique on omotesando has moved into the ground floor of the omotesando hills shopping mecca, facing the main street. omotesando hills is one of the most iconic landmarks of the aoyama area, designed by the world-renowned architect tadao ando and considered one of the hottest destinations in tokyo.

from the streets, a giant light box captures the attention of the omotesando crowds through a transparent glass façade. upon entering the boutique, you will see the new beauty table that seats six, with individual mirrors. Inspired by the brand’s philosophy of “beautiful make-up starts with beautiful skin”, shu uemura has pioneered this new beauty table to provide a full service from skincare to make-up. beauty stylists and make-up artists offer each customer a complete beauty routine, starting with shu uemura's signature cleansing oils and culminating in facial make-up, amid the utmost comfort.

a sustainable approach to signify a new era of the shu uemura boutique
• energy consumption had been reduced by 50% compared to current shu uemura boutiques of a similar size.
• natural wood used throughout the boutique is qualified by the FSC (Forest Stewardship Council)
• paint used is environmentally friendly.